SHRADDHA SWAROOP

Shraddha Swaroop

Award-winning graphic designer specializing in UX/UI

www.shraddhaswaroop.com | shraddhaswaroop@gmail.com | 757-286-6125

Professional summary

Communication, Collaboration and Innovation: These are the guiding principles of a design leader with 15 years in the design space and five in the interaction space. Projects have included web applications, responsive design and native apps.

• • Design leader with more than 10 years of experience in user-centered design, research, testing, analytics, graphic design, presentation and managing teams.
• • More than 5 years of experience documenting & creating user journeys, workflows, creating low and high fidelity prototypes for user testing and am familiar with both iOS and Material design guidelines.
• • Skills: Advanced knowledge in Sketch, InVision, Photoshop CC, Omnigraffle, and Axure RP.
• • Conference speaker on UX topics including best practices and how-to workshops on prototyping software.
• • Winner of multiple industry awards for data visualization

Professional experience

Chief Innovation Officer & Director of UX, MRM UX Design Studio
2005 to present
Clients: Los Angeles Times, Asian Pacific American Legal Center, Coca-Cola, OCUX and individual career coaching clients.

• • User experience design: Research, prototypes, wireframes, interaction design, information architecture, task flows, personas, empathy maps, competitive analysis, testing and heuristic studies.
• • Career coaching: 100 percent success rate with placing those new to UX in their first full-time position in the industry. My coaching includes doing the full UX arc for clients, learning about UX legends and teaching clients interviewing skills.
• • Graphic Design: Designed t-shirts, brochures, book covers from concept to execution.

UX Mentor, Springboard
2016 to present

• • Teach courses with Sketch, InVision and Axure RP 8.0 covering best practices in visual design and prototyping.
• • Instructor for intensive course covering the UX cycle: research, analysis, design, implementation and testing

Adjunct professor, California State University at Long Beach
2017 to present

• • Teach upper division design course covering the core concepts of visual design for print and digital media using Adobe Creative Suite, Sketch and InVision.
• • Teach students to create a mobile app from the beginning of the UX cycle to the end including activities such as interviews, personas, site map, sketching, wireframing, creating an interactive prototype and evaluative testing using the RITE method.

Lead UX Design instructor, Ithakai
June 2016 to December 2016

• • Teach courses with Photoshop CC, Illustrator CC, Sketch, InVision and Axure RP 8.0 covering best practices in visual design and prototyping.
• • Instructor for intensive course covering the UX cycle: research, analysis, design, implementation and testing.

Senior UX Designer, Kelley Blue Book
January to March 2016

• • Worked collaboratively with cross-functional agile team to deliver high-revenue Kelley Blue Book product experiences through iterative releases.
• • Lead effort to create the company’s first competitive evaluation template to study competitor business and consumer data on revenue model, monetization and consumer satisfaction.

Product Designer, LRN
October 2013 to July 2015

• • Saved LRN more than $100,000 and grew sales by 90 percent by leading an in-house development team on responsive design and mobile app projects.
• • Designed engaging, desirable user interactions across platforms (desktop and mobile) for the company’s two core e-learning products.
• • Lead UX and UI design for desktop, mobile and responsive websites for clients such as Apple, Kellogg, Johnson & Johnson, Technicolor, Smith & Wesson, Toshiba, Canon, Dow, Cooper and Viacom.

UI/UX Design consultant, Carol Anderson by Invitation
March to August 2013

• • Responsible for the look and feel of the website from wireframes to visual comps to coding CSS and HTML files.
• • Applied User Centered Design strategies to define, model, design and work as a liaison with developers to code intuitive, functional web and application interfaces by working with stakeholders, business analysts and users.

Education and certifications

• • UCLA: Interactive Design & Advanced Web Technologies program, January 2014
• • California State University, Fullerton: Certificate in User Experience Design, February 2013
• • California State University, Fullerton: : Bachelor of Arts in Graphic Design, 1990-1994

Data visualization awards

• • Gold medal for travel section design, San Jose Mercury News
• • Award of Excellence for design work on the Los Angeles Times
• • Award of Excellence for design work on the San Jose Mercury News